For this project, we were presented with a packaging design challenge that focuses on often neglected consumer targets, those consumers that are not your typical, average consumer yet still have needs that are not being properly fulfilled or could be fulfilled more effectively. We were to consider their limitations, the products they require and use, how they use / access them, their frequency-of-use, mobility / motor skills issues, their dependencies, and so forth.
The target market I chose was non-binary, transgender, agender, genderfluid, gender nonconforming, etc. people who experience menstrual periods.
Current packaging for menstrual products tends to be very ‘feminine’ (colours of pink & purple, floral elements, dainty patterns, etc). However, cisgender women are not the only individuals who experience menstruation – people of all gender identities buy period products. This is a very important issue as society continues to develop to be more inclusive & accessible. It’s not difficult to say “menstrual/period products” instead of “feminine hygiene products” and gender-neutral colours can be used for packaging instead of vibrant hues and patterns typically associated with femininity.
Overall Objective: To bring gender-neutrality and inclusiveness to menstrual products and conversations surrounding menstrual health in a hetero-normative society.
