For my imagined energy bar company, I came up with a bar that I want to be aimed at teenagers and adults, specifically high school, college & university students, as well as working adults. The bar is meant to be an energy substitute for coffee as it will contain a lower dose of caffeine than a cup of coffee would have with additional ingredients for energy such as oatmeal, berries, nuts (note: there would be nut-free options), seeds, yogurt and so forth. I know it can be easy to rely on coffee in the mornings or while doing work, but the addiction and dependence that comes with it can be dangerous; that’s why I envision an energy bar made with natural ingredients as an alternative. Plus, grabbing a bar from your cupboard in the morning is a time saver compared to having to make yourself a coffee or buy one on your commute.
Below is several packaging varieties, a company transport truck as well as a public ad campaign.
I wanted my brand to be known for being honest and transparent about its ingredients and intentions because we care about customers. Kind and thoughtful companies are always the best received by consumers and it’s what keeps loyal customers. Some words to describe my brand personality: trendy, loyal, healthy, honest, transparent, thoughtful, unique & determined.
